Samsung joins the AI race with Samsung Gauss – and the Galaxy S24 could benefit

The age of consumer-focused AI is officially upon us. After Honor last month announced that its upcoming Magic 6 smartphone will use an on-device large language model (LLM) to “usher in a new era of generative AI,” Samsung has now revealed plans for its own take on ChatGPT-style virtual assistance: Samsung Gauss.

At the company’s July Unpacked Event, Samsung executive Junho Park told us that Samsung was “deeply developing” ways of integrating generative AI into the best Samsung phones, and Samsung Gauss – which, according to a Korea Times report, will make its debut in the upcoming Samsung Galaxy S24 – is the product of that development.

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